QUT Life
The QUT Life brand is for students. It centres on the need to be authentic, relevant, engaging and dynamic in all its communications. It is about celebrating student journeys and challenges in a genuine way and empowering students to present their most authentic selves. To reflect on this ethos, I created branding that carried on to all of QUT Life’s marketing materials. I had to step out of the norm to create a vibrant style and identity that would speak to its audience.
